As business owners, we understand that the appearance of your car, van, lorry, or entire fleet significantly impacts how people perceive your company.
If your vehicles look plain or ordinary, it can negatively affect your brand's image, regardless of the quality of services you offer. The same goes for using an outdated logo, old brand colours, or having poorly created graphics.
Make A Positive First Impression
So how can you make sure your vehicles work hard to promote a positive image of your business while they’re out on the road?
A vehicle wrap is the answer.
That’s the name given to the process of designing, printing and applying bespoke colours, graphics and messaging to the bodywork of a vehicle or fleet. Each wrap can be designed to meet your specific needs and will be printed onto vinyl which is precision-cut to match the contours of your vehicle(s) and then applied to the bodywork.
Here’s the ‘vinyl countdown’ of the seven biggest benefits of having your commercial vehicle or fleet wrapped by specialists.
7. Stand Out On The Streets
You are likely to have noticed how similar vehicles on the road look these days. Most of them are black, white, or different shades of grey. Which means any vehicle with bright colours, patterns or designs stands out more than ever – great news if you’re a business, large or small.
That’s because if you get your vehicle professionally wrapped in your brand colours, you have a better chance of your vehicle (and the information on it) being noticed by drivers, passengers and pedestrians in your local area.
6. A Billboard On Wheels
Wherever you advertise, it’s usually expensive – be it online, via a leaflet drop, or in the local newspaper. But having a professionally wrapped vehicle or fleet gives you an inexpensive way to get details of your business in front of the general public.
Yes, you’ll have to pay to get the wrap designed and applied to your vehicle, but that’s a one-off cost because once it’s there, it will be working hard to advertise your business day in, day out.
Whether your vans are on the road or parked up; a professional wrap can cost-effectively advertise your company name, nature of business and contact details, as well as show-off your brand logo and colours to a local audience.
5. Advertising That Isn’t Annoying
Most of the time we try and skip ads as they tend to crop-up when we don’t want them and get in the way of what we’re doing. However, that’s not the case with vehicle wraps.
Most drivers, passengers and pedestrians will welcome seeing a brightly coloured, smartly presented vehicle while they’re out and about or during a long journey, as they add variety to what otherwise might be a dull and boring day. And there’s even a chance for wraps to generate some humour using puns in the company name or messaging.
4. Build Your Brand
If yours is a new business or you’ve just carried out a rebrand, what better way to introduce your new services or new look to the general public than via your vehicles. Wraps are especially effective when applied to an entire fleet, ensuring you present a uniform look and consistent message to the public via the designs and copy on your vehicles.
But it’s equally important for a new business with perhaps just one vehicle to utilise the benefits of vehicle wraps, as it’s a great way to establish your name, logo, brand colours and the nature of the services you provide.
3. A Sign Of Quality
There’s no doubting that a laminated vehicle wrap has the power to smarten up any vehicle to which it is applied. Get your wrap professionally designed, cut and affixed to your bodywork, and you’ll be creating a powerful first impression about your business in the eyes of everyone who sees your livery.
Compare that to a plain old mono-colour van with just a name and telephone number on the side. Which vehicle is likely to have the most positive impact on you when you see it drive by?
2. Versatility
A wrapped vehicle can easily be unwrapped and re-wrapped by professionals. So, if you happen to update your logo, change your brand colours, or want your vehicle to carry fresh messaging, there’s no need for a new paint job or to buy a new vehicle.
Just simply get experts to remove your old wrap and design and apply a new one. It will look like you have a brand-new vehicle!
1.Protect Your Pride And Joy
Commercial vehicles are the lifeblood of hundreds of thousands of businesses within the UK. Your vehicles are likely to be out in all weathers, at the busiest times of day and travelling thousands of miles every year. That kind of usage will lead to a fair degree of wear and tear.
But a vehicle with a professionally applied vehicle wrap will have its precious paint and bodywork protected from most of the scratches, scrapes and the day-to-day dirt that affect vehicles out on the road.
It means when you come to sell your van, if you get the wrap professionally removed, the original paintwork underneath will be in excellent condition, which is sure to have a positive impact on the price you can charge for the sale.
Contact Joyce Design Today
The Joyce Design team enjoys a reputation for excellence in the field and are a multi-award-winning company, having scooped the 3M Commercial Wrap of the Year award and the Volkswagen Racing Best Livery Award in recent times.
We’re ready to use our skills and experience to wrap your vehicle in style – whether you need a one-off design, or an entire fleet covered. Our services span the full vehicle wrap project lifecycle from initial design through to final presentation.
The creativity of our designers is unrivalled and we aways believe the impossible is achievable, so whatever style of wrap you’re looking for, reach out to a team that has the skill to make your vision a reality.