From big events and special offers, to displaying key vehicle information; car dealership graphics play a vital role in attracting customers into your showrooms and influencing their purchasing decisions.
You won’t need us to tell you how fierce the competition is with other dealerships and online vehicle retailers, and in such challenging market conditions, it’s more important than ever to make sure that your brand stands out and draws customers indoors.
First Impressions
When you manage multiple franchise locations, a consistent and polished presentation isn’t optional, it’s expected. In today’s aesthetic world, appearances matter and customers can make a decision about shopping at your business solely on the appearance of your forecourt and showroom.
If there’s a jarring variety of different brand colours, logos and fonts, it can create a negative perception, leading to the loss of a sale. However, having professionally designed artwork across your dealerships that looks and feels part of the same portfolio, can make all the difference.
Using a single supplier for your car dealership graphics is the most effective way to ensure brand consistency and quality across all assets. Below, we explore the key benefits of partnering with an experienced, all-in-one graphics provider.
The Benefits Of Using The Same Supplie
Consistency
For your brand to be truly recognisable, visual consistency is essential. Elements such as colour, typography, and logo placement must be uniform across all of your forecourts and showrooms. Think of major car manufacturers; brands like Audi, BMW, and Mercedes are instantly identifiable not just by their logos, but by the consistent use of colours and fonts in every piece of communication.
A specific shade of red might evoke thoughts of a renowned Italian car brand. That level of visual recognition builds familiarity and trust.
The same principle applies to your dealerships. Maintaining consistency across all branding touchpoints helps to reinforce your credibility. However, achieving this is difficult when design elements are sourced from multiple suppliers. Variations in logo size, font usage, or colour accuracy, even minor ones, can quickly dilute the professional appearance of your business and impact customer confidence.
Centralised Coordination
By utilising one supplier, your marketing team can manage orders, deliveries, and rollouts from one central place. We’ll liaise with your internal teams or external marketing agencies to ensure that artwork aligns with brand campaigns and vinyl layouts are optimised for cost and demand.
Quality
Working with a single, trusted supplier for all your graphics ensures consistent quality, especially when that supplier is as dedicated to excellence as Joyce Design. We take the time to understand your brand guidelines thoroughly and apply strict quality control processes at every stage. This guarantees that every design we produce and install is not only visually consistent but also meets the highest standards in finish and durability.
Partnership
Partnering with a single graphics supplier allows you to build a strong, collaborative relationship over time. They’ll become deeply familiar with your brand guidelines, preferences, and expectations; understanding not just what works, but what doesn’t. This level of insight helps avoid missteps, reduces revisions, and streamlines the entire process.
This also sets the stage perfectly for the next key advantage.
Rapid Response
It’s only logical that a graphics supplier who is familiar with your brand will work more efficiently than one starting from scratch. Since we already know your branding and campaign schedule, we can fast-track production and delivery.
For example, when Mercedes‑Benz UK ordered 1,800 POS kits across 120 showrooms from Joyce Design UK, they were made in 7 days and installed in just 4 days, with real‑time installation tracking available per location.
Creativity
The more familiar your graphics supplier is with your business and sites, the more personalised and creative their recommendations can be. Perhaps they’ve noticed a high-visibility spot which would be ideal for branded flags; or blank reception walls that could be transformed with impactful graphics.
These insights only come from a supplier who understands your locations and your brand inside out; resulting in ideas that enhance visibility, reinforce brand identity, and potentially drive more sales.
Flexible Services for Dealer Networks
There’s more than just vehicle appearance to consider within a network of dealerships. Working with a trusted partner means that they consider all promotional opportunities, so that you can focus on the day-to-day:
- Banners and frames
- Flags
- Windscreen stickers
- Mirror hangers
- Sidecar stands
- Header boards
- Floor and pavement graphics
- Window graphics
- Wall posters and graphics
- Numberplate covers
- Countertops
- Suspended ceiling signage
The Value of Centralised Ordering
For large dealer groups, using a single graphics supplier isn’t just more efficient, it’s smarter business. Here’s why:
- Keep all dealers fully on brand: Centralised control ensures that every location applies marketing campaigns consistently.
- Accurate customer messaging: Guarantees that quarterly promotions are communicated correctly at every site.
- Timely delivery of promotional offers: Co‑ordinated scheduling minimises lag between campaign launch and showroom rollout.
- Cost-effective bulk pricing: Multiple orders unlock better rates.
- Online portal & easy ordering: Dealership teams can place orders directly, streamlining workflow.
Choosing Your One-Stop-Shop For Car Dealership Graphics
When selecting a graphics partner, it’s essential to ensure that they can deliver every element that your network of dealerships requires; some providers may only offer limited services or only work locally. Working with a supplier that can manage your entire project from concept to installation ensures consistency, efficiency, and quality throughout.
At Joyce Design, we specialise in car dealership branding and have over 30 years of experience in both graphic design and visual communication. From individual display pieces to full-scale dealership rebrands, we offer a complete suite of services that are designed to meet your brand’s needs.
Our in-house team of skilled designers crafts every piece of artwork using your brand guidelines as a foundation, ensuring that each visual is impactful, and professional. We manage the full process, from creative concepts and design to production and installation; delivering a seamless, end-to-end solution.
We’re also proud to be a 3M™ Platinum Select Partner, an elite accreditation that recognises our high-quality standards and commitment to quality. Fewer than a handful of UK companies hold this status, making Joyce Design a trusted and proven choice.
This is what we do every day, and our results speak for themselves. Discover the difference a single, expert partner can make in transforming your car dealership graphics.
Get In Touch
Want to know more about how the Joyce Design team can help transform your car dealership? Get in touch today! You can call us on 01245 283 843, email us at enquiries@joycedesign.co.uk or fill out our online contact form.
