When it comes to innovative vehicle branding, the vehicle wrapping team here at Joyce Design are at the forefront of high-quality, visually striking, and durable vehicle wraps. We help businesses turn their vehicles into moving advertisements that reflect their identity as well as looking stylish on the road. One of our largest recent projects was for Likewize, a global leader in tech protection services, and we’re excited to share the Likewize vehicle wrapping case study with you below.
Read more: Joyce Design: Likewize Vehicle Wrapping Case StudyWho Are Likewize?
Likewize is a global company known for offering tech protection solutions such as insurance, repair services, and tech support. They serve some of the world’s largest telecommunications providers, retailers, and financial institutions.
In the wake of a complete global rebrand, Likewize needed a partner who could efficiently transform their fleet of service vehicles to match their vibrant new branding.
This is where Joyce Design stepped in. With a commitment to precision, quality, and timely execution, we took on the task of re-wrapping their extensive fleet of vehicles, helping Likewize transition seamlessly into a new era.
The Project Brief: Re-Branding the Likewize Fleet
The scope of this project was significant: Likewize required a full re-wrap of over 100 vehicles, including VW Transporters, Mercedes Vitos, and KIA Niros. These vehicles were already wrapped with previous branding from Likewize's former identity, and the task wasn’t just to apply new branding—it also involved removing the existing wraps and preparing the vehicles for their shiny new designs!
Project Requirements:
- Complete strip and re-wrap of over 100 service vehicles.
- The new branding featured a bold bubblegum pink livery, which needed to be accurately replicated across all vehicles.
- Every vehicle had to be meticulously inspected, with any pre-existing damage rectified before proceeding with the wrap.
- The application had to cover all areas of the vehicle, including the roof and bumpers, whilst working around installed features such as solar panels.
- The entire process had to be completed under tight deadlines, with six vehicles being re-wrapped per week.
Likewize’s previous graphics partner had struggled to meet their needs, turning out just one vehicle every two weeks. At Joyce Design, we were able to dramatically increase the pace while maintaining exceptional quality—something our 3M Platinum Select Partner status guarantees.
The Vehicle Wrapping Process
At Joyce Design, our vehicle wrapping projects follow a detailed and precise process to ensure flawless results. For the Likewize project, this process was adapted to meet the specific needs of the client, whilst overcoming various challenges along the way, including:
Step 1: Stripping The Old Wraps
Before applying the new branding, we had to strip the existing wraps from each vehicle. This is a labour-intensive task, with each vehicle taking around six hours to fully strip. The entire old wrap, including areas such as the roof, had to be carefully removed to avoid damage to the underlying paintwork.
Once the vehicles were stripped, our team inspected each one for damage and logged photos of any issues. These logs were shared with body repair shops, ensuring that any necessary bumps or scratches were made before we began the re-wrapping process.
Step 2: Maximising Material Efficiency
For the new wraps, we used 3M IJ280 specialist cast wrap film, a premium vinyl known for its durability and long-lasting performance. Given the scale of the project, we worked to reduce waste by optimising the design files. This allowed us to print the wraps in a more efficient way, reducing material waste and lowering the overall costs for the client.
Over the course of the project, we printed around 3,000 meters of vinyl, carefully ensuring every vehicle received a perfect fit.
Step 3: Precision Application
The re-wrapping process itself required precision and expertise. Each vehicle took approximately 16 hours to wrap, with all sides, roofs, and bumpers receiving the new branding! For vehicles with special features like solar panels, our team worked around these elements to ensure that the wrap adhered properly and looked seamless.
Additionally, colour accuracy was a critical factor in this project. Likewize’s brand identity required a consistent, vibrant pink across the entire fleet. We used a spectrophotometer to perfectly match the brand’s specific shade of pink, ensuring that all vehicles—and future repairs—would maintain the same precise colour.
Overcoming Vehicle Wrapping Challenges
Every project comes with its set of challenges, and the Likewize fleet re-brand was no exception.
- Logistical Coordination: Coordinating between Likewize’s fleet manager, body repair shops, and our team was essential in keeping the project on schedule. We had to account for late vehicle deliveries, unexpected repairs, and maintain our pace of completing six vehicles per week.
- Colour Consistency: To ensure brand consistency, we had to maintain a perfectly consistent colour across the entire fleet. Using advanced colour-matching technology, we ensured that the brand’s pink shade was perfectly replicated on every vehicle.
- Adhering to Timelines: Despite delays due to repairs and other logistical hurdles, we managed to keep the project moving smoothly and completed 90 vehicles within six months, significantly faster than previous graphics suppliers.
The Results: A Brand New Fleet for Likewize
The result of the Likewize fleet re-brand was nothing short of a success. Over the course of the project, we stripped and re-wrapped 105 vehicles; transforming the fleet into striking advertisements for the Likewize brand. Each vehicle was adorned with vibrant, bubblegum pink graphics, and the feedback from both the client and the public was overwhelmingly positive.
Our work on the Likewize fleet didn’t end with the UK vehicles. Thanks to our consistent quality and attention to detail, Likewize extended our partnership to include designing and applying sample wraps for approval in their German and Austrian fleets, ensuring the same level of quality and precision across multiple international markets.
3M Platinum Select Partner and 3M Endorsed Installer
As a 3M Platinum Select Partner, Joyce Design has the distinction of being amongst the top vehicle wrapping companies globally. This status is awarded to organisations that meet 3M’s highest standards in manufacturing, installation, and service quality. Additionally, our 3M Endorsed Installers are specially trained to handle complex vehicle wraps, ensuring a flawless finish every time.
The 3M MCS Warranty backs every wrap we install, offering our clients peace of mind that their wraps are guaranteed to perform as promised. This level of commitment to quality made Joyce Design the ideal partner for Likewize’s fleet re-brand, ensuring their investment into a new brand identity was fully protected.
Why Choose Joyce Design for Vehicle Wrapping?
Joyce Design is more than just a vehicle wrapping service—we’re a creative branding partner dedicated to helping businesses make the most of their mobile marketing assets. Whether you're a local business with 1-2 vans, or a global corporation needing a complete fleet transformation, we offer the expertise, technology, and attention to detail required to deliver exceptional results.
From our state-of-the-art facility to our dedicated team of installers, every project is handled with care, precision, and a commitment to exceeding client expectations.
Final Thoughts
The Likewize re-brand is a shining example of how vehicle wrapping can transform a fleet into a powerful marketing tool. If your business is looking for high-quality, custom vehicle wraps, get in touch with Joyce Design today. With our extensive experience, 3M-certified team, and commitment to excellence, we’re ready to help bring your brand to life on the road.
If you'd like to find out more about how Joyce Design can help with your vehicle wrapping needs, simply contact us today using the website or give us a ring on 01245 283 843.
